Rab Ne Bana Di Jodi is a forthcoming Indian Bollywood film that stars Shahrukh Khan and newcomer Anushka Sharma in pivotal roles.Directed by Aditya Chopra, who earlier directed hits like Dilwale Dulhania Le Jayenge (1995) and Mohabbatein (2000), the film is currently in its filming stage and is expected to release on December 12, 2008.Yash Raj Films commenced the promotion of Rab Ne Bana Di Jodi on 2nd November, the birthday of Shahrukh Khan, with a 70 seconds song promo of “Haule Haule”. This was the first time in the history of Yash Raj Films that they released the song promo prior to the music release. With a new marketing strategy, YRF installed 6-feet lenticular standees at all theatres and multiplexes, which gave the viewer a unique view of both the looks of Shahrukh Khan in the movie, when viewed from different angles.
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